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[其他] If you’re in the U.S., this marketing data company has a psychology profile on

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奇葩也是一种有才 发表于 2016-10-18 16:09:37
334 9

If you’re in the U.S., this marketing data company has a psychology profile on ...

If you’re in the U.S., this marketing data company has a psychology profile on  ...
  Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting.
   London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients — including Donald Trump — to commercial ones.
  Chief data officer Alex Tayler pointed out to me that most marketing uses demographics, geographics, and psychographics. Demographics include age, gender, and cultural group, geographics is your location and neighborhood, and psychographics — as used in commercial marketing — tracks people’s purchasing behavior. These categories are key to creating the audience segments that marketers commonly use for ad and other targeting.
   His company adds personality data, based around five fundamental traits that govern how people view the world around them. Called the Ocean traits, they are Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The various intensities of the traits form the basis of 32 different personality styles.
   [Read the full article on MarTech Today.]
bqcf 发表于 2016-10-18 16:18:47
看了这么多帖子,第一次看到这么经典的!
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紫槐 发表于 2016-10-18 16:32:53
俺村俺牛B,就俺有台拖拉机.
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chen124312 发表于 2016-10-18 16:37:18
有料,任性
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63korg 发表于 2016-10-18 16:44:08
灌水?挽尊?求粉?不,都不是,63korg只是过路的
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cyizx 发表于 2016-10-18 17:03:13
丑,但是丑的特别,也就是特别的丑!  
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AnnetteKa 发表于 2016-10-18 17:04:13
别拿你的木马,挑战我的密码。
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2131221 发表于 2016-10-21 06:08:12
宁愿笑着流泪,也不哭着说后悔.
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bbb99866ok 发表于 2016-10-25 11:12:51
这么好的贴,家里人知道吗
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偷得浮生 发表于 2016-11-21 14:29:37
做人必备的100项技能,看帖回帖是一项!
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