职场创业

    今日:6| 主题:65869
收藏本版
IT、互联网、电子商务创业经验、建议、管理等知识分享。

[其他] The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifes

[复制链接]
想早戀但晚了 发表于 2016-10-13 10:44:29
280 9

The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifes ...

The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifes ...
      The Fresh Toast President and COO Eric Snow, Editor-in-Chief Kelly Barbieri, and Founder and Publisher JJ McKay at the launch party in New York City.      JJ McKay and an impressive suite of investors believe there’s serious demand for a cannabis lifestyle brand that’s decidedly more Martha Stewart than Snoop Dogg.
   To fill that need, the Seattle startup advisor and relationships guru launched The Fresh Toast . The online media company is 50 percent light-hearted, shareable mainstream content and 50 percent information targeted at casual cannabis users and people interested in marijuana as medicine.
     

The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifes ...

The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifes ...
      JJ McKay.       “Doing research, I realized that if we can present information to the groups, the demographics that we had identified in a way that they were used to, they would come and we could help transform and redefine the industry and be a market-maker like Martha Stewart,” said McKay , who is well known in Seattle philanthropic circles.
  The Fresh Toast is headquartered in Seattle and its main content office is in New York City. A beta version of the site is live, with sections like “Hot Mess,” “HighWay” and “Rx.”
  The Rx vertical, which provides advice and resources related to medicinal marijuana, is a key revenue source for the company. The Fresh Toast plans to use its Rx directory services and advertising to generate initial profits. Eventually, the company will add live entertainment (The Fresh Toast Stage), sponsored events, a marketplace, and data research as revenue sources.
  The Fresh Toast’s target audience sees cannabis “as one facet of their daily life,” says McKay. “It’s not a definer. They look at it like vodka or lattes or aspirin.”
  Because half of the content on the site is unrelated to pot, The Fresh Toast is able to skirt Facebook’s policies that prevent other cannabis blogs, like High Times, from promoting on the social network. It is also the first marijuana-related brand approved by Google Adsense, according to McKay.
   The Fresh Toast has raised $2 million from Glen Johnson, former CFO of Alaska Air Group, Caroline Kelly, former president of The Seattle Times , and Rob Goodman from American Medical Companies in Portland. The company — which joins other high-profile and heavily-funded cannabis-oriented startups in Seattle such asPrivateer Holdings andHeadset — is in the process of raising an additional $800,000.
  “We do think we will redefine the market and our initial responses are saying that,” said McKay.
刘笛 发表于 2016-10-13 13:30:39
你瞧你吧!看背影急煞千军万马,转过头吓退百万雄狮。
回复 支持 反对

使用道具 举报

SSnow 发表于 2016-10-13 13:55:28
支持的顶起!
回复 支持 反对

使用道具 举报

香柏 发表于 2016-10-13 14:24:53
长得真有创意,活得真有勇气!  
回复 支持 反对

使用道具 举报

独厮守ぢ 发表于 2016-10-28 09:24:12
2016-10-28楼主还是蛮拼的。
回复 支持 反对

使用道具 举报

廖翠 发表于 2016-10-29 08:44:23
狂拽帅气吊炸天
回复 支持 反对

使用道具 举报

dayong963 发表于 2016-11-4 10:07:25
是爷们的娘们的都帮顶!大力支持
回复 支持 反对

使用道具 举报

电商令狐冲 发表于 2016-11-18 04:46:49
确实不错,顶先
回复 支持 反对

使用道具 举报

暧昧害死人 发表于 2016-11-18 19:57:42
明明白白我的心,楼主赏我个沙发!
回复 支持 反对

使用道具 举报

武大校花 发表于 2016-11-19 19:09:47
顶顶更健康
回复 支持 反对

使用道具 举报

我要投稿

推荐阅读


回页顶回复上一篇下一篇回列表
手机版/c.CoLaBug.com ( 粤ICP备05003221号 | 粤公网安备 44010402000842号 )

© 2001-2017 Comsenz Inc.

返回顶部 返回列表