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[其他] Spotlight: ContentChecked Makes Apps for People with Food Allergies

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凉城 发表于 2016-10-13 01:53:53
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Spotlight: ContentChecked Makes Apps for People with Food Allergies

Spotlight: ContentChecked Makes Apps for People with Food Allergies

  Consumers who have food allergies or sensitivities have a hard enough time finding food items they can safely eat. But now there are apps that can make the process a lot easier.
   ContentChecked is a small business that develops apps specifically for people with food allergies and sensitivities. Read more about the company in this week’s Small Business Spotlight.
  What the Business Does

  Develops mobile apps for people with food allergies or dietary restrictions.
  Kris Finstad, CEO and co-founder of ContentChecked told Small Business Trends, “Since 2013, Content Checked has launched 3 apps on the market – ContentChecked which identifies the top 8 allergens plus the next 8 most common allergens, MigraineChecked which identifies ingredients or additives that trigger migraines and SugarChecked which identifies 4 types of sweeteners, sugar alcohols, natural low-calorie sweeteners, added sugars and artificial sweeteners.”
  Business Niche

  Going beyond the label.
  Finstad says, “As a company, we strive to empower consumers to make informed purchasing decisions by educating app users about what ingredients are in their food. Across all 3 apps, users are not only told what is suitable for them to consume based on their dietary profile, but they are also given a list of alternative products that are suitable for them with just a simple scan of the QR code. Furthermore, our proprietary database and in-house certified and experienced team of registered dietitians and nutritionists also set us apart from our competitors.”
   

Spotlight: ContentChecked Makes Apps for People with Food Allergies

Spotlight: ContentChecked Makes Apps for People with Food Allergies

  How the Business Got Started

  From a father’s frustration.
  Finstad says, “When I was living in Norway, I was cooking dinner for my daughter and her friend who suffers from severe food allergies. The girl’s parents supplied me with a 10 page list of food/ingredients to avoid. I scoured through the ingredient list and cross referenced against the food labels, however, despite being a literate and intelligent person an allergen had slipped through. It was concealed by the hundreds of other hard to decipher ingredients. This accident sent the young girl to the emergency room and I spent days trying to think up a solution to this situation. I never wanted to put another parent in the same position. Thus, the idea for Content Checked was born. An app that could alert the users of an allergen instantaneously.”
  Biggest Win

  Going public.
  Finstad says, “The process was long and tiring for everyone involved, but it was 100% worth the blood, sweat and tears. The entire team worked together to make it happen and it was truly a celebrated success and milestone for us as a company and team. Being a public company is not a walk in the park.”
  Biggest Risk

  Launching in the U.S.
  Finstad explains, “Since the company was originally founded in Norway in 2011, the biggest risk the business ever took was launching the company and apps in the U.S. I knew what I was getting myself into to some degree, but the challenges, barrier to entry and market differences were beyond what I originally imagined. The saying goes “you only have one chance to make a first impression” and I didn’t want our passion project to flop in one of the world’s most influential and successful economies.”
   

Spotlight: ContentChecked Makes Apps for People with Food Allergies

Spotlight: ContentChecked Makes Apps for People with Food Allergies

  How They’d Spend an Extra $100,000

  Social Media and Marketing.
  Team Tradition

  Snack time.
  “Every day at 3 pm, we get together on our couches for “snack time”, sample our manufacturers products, and brainstorm ideas on how we can feature them.”
  * * * * *
   Find out more about the Small Biz Spotlight program
  Images: ContentChecked; Top Image — Victoria Nunez, Director of Business Development; Kris Finstad, CEO and co-founder; Jade Maxe Assad, Chief Operating Officer; Kalle Bergman, Chief Creative Officer; Frida Hjort, General Counsel
寻凝 发表于 2016-10-13 03:49:00
我们都知道恶虎架不住群狼。说明:”团队很重要!”
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兵团战神 发表于 2016-10-13 04:32:40
这次必须是沙发!
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左校花右萌主 发表于 2016-10-20 06:36:39
世界那么大,我想去看看
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李孟春 发表于 2016-11-14 10:17:56
这么大的盾牌你看不见,偏偏要把石头朝我脑袋上扔
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