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[其他] 8 Blogger Tools to Help Promote Your Content

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滑稽戏Farcetowards 发表于 2016-10-5 17:58:49
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Do you want more exposure for your blog?  
  Looking for tools to increase visibility for the content you publish?
  In this article, you’ll    discover eight tools to help you reach a wider audience with your blog content.  
  Discover eight tools to help promote your blog content.
  Step 1: Use External Tools to Promote Your Content

  If the goal is to drive traffic to your blog, why start with tools that aren’t integrated with your blog? Because the great irony of optimizing your on-page sharing first is that displaying low share counts (in the single and double digits) will dramatically reduce the number of people who engage with yourblog content. High share counts, on the other hand, send your visitors the message that your content is worth sharing.  
  From a psychological standpoint, social proof (the tendency to do what other people are already doing) is perhaps the strongest form of persuasion. And the opposite, negative social proof, is equally strong.
  Here are some tools that can help.
  #1: Get More Value From Curated Content With Start A Fire

  Online marketing is all about providing value. This means that on social media, you can’t limit yourself to constantly promoting only your own stuff. Instead, you also have to curate content, sharing other people’s solutions and resources with your audience. Otherwise, you risk coming off as only self-promotional.
  So how do you share other people’s content and at the same time call attention to your own? Enter    Start A Fire. It’s a free application that allows you to    subtly advertise your own links on the curated content you sharefrom other people. Here’s what Start A Fire looks like when added to a post.  
      

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    Start A Fire lets you add recommended content links to everything you share, even pages off-site.
    Start A Fire integrates with social media management tools like Buffer, HubSpot, Hootsuite, and Edgar. Once you “queue” something, a new URL is created with “stfi” added. The resulting page is exactly the same as the original with one addition: a small recommendation box at the bottom of the page you’re sharing.
  The more you share other people’s stuff, the more exposure you get.    Sam Hurley, for instance, uses Start A Fire for everything he posts, and this one tool drives an impressive amount of traffic (i.e., badge clicks) back to his content.  
      

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    Sam Hurley uses Start A Fire to generate over 3,000 clicks to his own content by sharing other people’s content.
    #2: Promote Content to a Targeted Audience With Quuu Promote

      Quuu Promoteis a tool that lets you automatically share your quality content to a much larger audience than you’d likely reach on your own. Note that content can be rejected if it doesn’t meet Quuu Promote’s hand-curated standards.  
  When you    submit a URL, you can    create a short-form version of your share for Twitter, a long-form version for Facebook, and add images. Quuu then lets you    select the most relevant category for your post. The category you choose will determine the price of promotion, between $10 and $30 for 90 days.  
      

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    Load custom tweets and Facebook posts into Quuu Promote and get your content shared automatically by their growing network of users.
    I use Quuu Promote for nearly all of my articles, and the one below has already outperformed the $50 I spent on a two-day Twitter ad that generated only 45 clicks.
      

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    Quuu Promote shared this article 542 times through real Twitter users and generated 56 clicks, which is a 10.3% CTR.
    #3: Reshare Select Social Media Posts With Hiplay

  Posting your own content once to social media doesn’t mean your promotional job is done. But resharing content can get overwhelming if you’re responsible for multiple articles (whether as an individual or a team).
      Hiplaypulls content you’ve already shared on social media from multiple accounts and lets you    select evergreen posts you want to put into heavy rotation(from 1 to 10 times a day).  
      

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    Want to make sure your evergreen content is seen on social media? Hiplay lets you put your favorite tweets into a daily rotation.
    This means you can “set it and forget it” when it comes to content you want to thoroughly expose to your audience, especially on Twitter, where the lifespan of a tweet is roughly 18 minutes.
  #4: Team Up for Content Sharing With CoPromote

  Similar to what Quuu Promote does for on-site content,    CoPromotedoes for your social content.    Pick a post you’ve already sharedon Twitter, YouTube, or Tumblr and CoPromote will    match it with users who are most likely to share your content with their followers.  
      

8 Blogger Tools to Help Promote Your Content

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    With both free and paid options, CoPromote matches your social shares with other users who have the same interests and passions. As you share their content, they share yours.
    CoPromote’s free option lets you    boost one post at a time. For more features, you can pay a monthly subscription fee that’s tied directly to the number of followers you want your retweets exposed to.  
  On the free side, once you    select the post to boost, you need to    choose someone else’s post to share to earn points. The only problem is that the categories are a bit broad, and to preserve your own reputation, you’ll want to look through the posts of others to check what’s acceptable to promote or not. Naturally, the more you share, the more others will share your content.  
  Step 2: Maximize Your On-page Shares

  Now let’s turn to the on-site basics. To increase your number of shares, you have to make sharing easy and enticing. And that’s exactly what these tools do.
  #5: Create Social Share Buttons With Share for SumoMe

  SumoMe is the Swiss Army knife of on-site plugins. From welcome mats to scroll boxes, contact forms to heat maps, SumoMe does it all. For social media sharing,    Share for SumoMeoffers a responsive and unobtrusive floating share button panel that works across all website platforms.  
      

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  SumoMe has essentially become the default social share plugin. Why? The free version of SumoMe offers just about everything you need and it’s easy to set up.    Install the plugin,    register your account(by clicking on the badge on your website’s dashboard),    pick the tools you want,    customize placement and display, and you’re off and running.  
      

8 Blogger Tools to Help Promote Your Content

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    SumoMe is the Swiss Army knife of on-site plugins. It’s easy to set up and the free version covers most of what you need.
    #6: Incorporate Multiple Social Sharing Methods With Monarch’s Social Sharing Plugin

      Monarch’s Social Sharing pluginis basically the designer version of SumoMe. You can    choose from over 20 social networks for your visitors to share to.  
  Monarch offers sleek, aesthetically pleasing buttons and a wide variety of placement options. These include the usual suspects (like a floating sidebar, above content, or below content), as well as more custom approaches like inline sharing, widget options, and sharing within images and videos and via pop-ups.
  Naturally, pop-ups are an effective way to increase engagement, but they’re also a bit irritating, especially when they appear immediately or multiple times throughout a visit. To give you more flexibility, Monarch allows you to    trigger your social pop-ups based on six different on-page actions.  
      

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    Monarch offers an automatic pop-up with multiple trigger options.
    Lastly, when you purchase the plugin, you also    get access to 87 WordPress Elegant themes and all of their other plugins.  
  #7: Customize How Your Content Is Shared With Social Warfare

      Social Warfarelives up to its name. It’s a full-on social media arsenal that lets you    control and customize nearly every element of how your pages (in particular, your blog posts) appear on social media.  
  It’s a fact that social media posts with images get shared significantly more often. The problem is that images need to be different sizes and shapes for each platform. Social Warfare solves that problem by letting you    upload images tailored to each network.  
      

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    Create custom and social network-specific descriptions of your posts and ensure that the images your visitors share are optimized for each network.
    Likewise, hashtags and mentions also dramatically increase social shares and engagement … but it’s hard to spoon-feed your audience exactly what to include. Again, Social Warfare takes care of that for you.
  For instance, suppose you’ve written a guest blog post. You could create a default Twitter share that includes not only your handle and the site’s, but also the handles of experts featured in the piece, along with the two most relevant hashtags.
      

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    Social Warfare preloads custom shares that include hashtags and specific mentions, both of which substantially increase engagement on social media.
    #8: Generate Click to Tweet Boxes

      Click to Tweet, as its name implies, generates one-click tweet boxes or links that can be shared through any method: your website, your blog, or via email.  
      

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    Highlight quotes, data, or takeaways with Click to Tweet.
    When people click on the text, the exact message you want to highlight is created in their Twitter account, making it easy for them to    share article content beyond the usual headline along with a link.  
      

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    Make it easy for your audience to share article content beyond the headline.
    Click to Tweet is a powerful way to add visual oomph and social media savvy to quotes, stats, and key takeaways. You can even build entire articles around Click to Tweet excerpts, like PR agency Onboardly did in    this article.  
      Share Your Content With Online Communities

    This last tool isn’t really a tool, but it’s where all of my biggest social media wins start.
    My go-to communities are      Inbound.organd      GrowthHackers. Both sites are online hubs where you can      submit articles worthy of promotion and wider exposure. Once you submit, other members of the community can upvote and supply responses. Basically, they’re the online marketer’s version of Reddit, but a lot prettier.   
    Here are four tips to give you a head start in these types of communities:
    Real human relationships are absolutely vital. You can’t just jump in with a bullhorn and start demanding promotional help. However, once you’ve developed relationships in the community, don’t submit your articles under your own name.      Reach out and ask members you know to submit your articles for you.   
    Always add an image of some sort. Visually, a little goes a long way when the vast majority of submissions are just plain text. The image can be from the article’s header, but data-driven charts and graphs and memes work wonders too.   
    Include a description that goes beyond the default title and first paragraph. Including an original summary highlighting the piece’s value really increases its chances of becoming popular.   
    Engage in the comments. You could also tag additional members of the community to pull them in.   
    The truly powerful thing about sharing your content with online communities is that it doesn’t just drive interactions there; it leads directly back to getting more shares on the original pieces themselves.
    Conclusion

  Tired of pouring your heart and soul into content only to have it hit social media and die? You’re not alone. A    2015 study from Moz and BuzzSumoconcluded that 50% of the 100,000 randomly selected posts had two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and zero LinkedIn shares.  
  The good news is these eight promotion tools can rescue your content from the social media graveyard and propel it to stardom.
        
  What do you think? Do you use some of these tools to promote your content? What’s your favorite social media promotion tool?Please let us know in the comments.  
      

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    Tips on eight blogger tools you can use to help promote your content.

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jhon85 发表于 2016-10-5 18:49:10
人是帖,饭是钢,一天不回,心慌慌
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Williamhof 发表于 2016-10-5 18:55:50
最伤人的话,总出自最温柔的嘴。
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slfs007 发表于 2016-10-5 19:38:07
不错 支持一个了
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瞿伟 发表于 2016-10-5 19:39:00
我志愿加入酱油党,围观楼主搞基,挽回楼主尊严,履行回帖义务,保证经验收入,积极前排求粉,信誉有粉必回,人人粉我,我粉人人,为打酱油事业奋斗终身,随时准备为粉和酱油牺牲一切,永不潜水!
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bdiys 发表于 2016-10-5 20:13:42
LZ帖子不给力,勉强给回复下吧
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jinshimzf 发表于 2016-10-5 20:24:40
钓鱼岛是中国的,沙发是我的!
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月光倾城 发表于 2016-10-5 20:27:33
楼上的说的很多!
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梦琪 发表于 2016-10-6 02:51:54
支持楼主,拥护楼主,楼主英明呀!!!
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abbbcco 发表于 2016-10-8 21:23:05
大人,此事必有蹊跷!
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