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[科技] Salesforce must be dying to buy Twitter — here's why (CRM, TWTR)

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零距离ZeroDis 发表于 2016-10-5 14:01:53
185 6

Salesforce must be dying to buy Twitter — here's why (CRM, TWTR)

Salesforce must be dying to buy Twitter — here's why (CRM, TWTR)
  Salesforce CEO Marc Benioff  Mike Windle/Getty Images for Weinstein Carnegie Philanthropic Group   
  Given what we know about how hard Salesforce CEO Marc Benioff tried to buy LinkedIn , we wouldn't  be surprised to learn that he was doing the same in pursuit of Twitter. The Wall Street Journal just reported that Salesforce is currently the top bidder for Twitter.
Benioff wanted LinkedIn for the same reason Microsoft wanted it: the data. But not just any old data. This is data about who works where that salespeople can use to find prospects and do cold calling.
He didn't get LinkedIn or that data. And the only second choice that's even close to that kind of thing is Twitter.
Twitter's data is different, of course. While lots of people use their titles and note their companies in their Twitter profile, many do not. And many don't use Twitter for work at all.
But Twitter is the all-important source of data for many areas that Salesforce plays in: sales, marketing and customer support. More importantly, it's a source of data that Salesforce can use for its big goal of adding artificial intelligence to all of its products, a new service it calls Einstein.
Einstein will attempt to help Salesforce customers predict stuff, everything from finding and predicting which sales leads are most likely to become customers, to identifying how to solve customer support problems faster.
By analyzing tweets, companies can figure out how customers feel about their products, find customers who are having issues and complaining on Twitter, and find people talking about buying various products.
It's not LinkedIn, but it's just as good for Salesforce's needs.
What's more, if Salesforce loses access to both LinkedIn and Twitter, that could really stymie the company's ambitions. It's already worried that Microsoft, which has products that directly compete with Salesforce, will cut it off from LinkedIn.
There's no reason to believe that some of the other companies wanting to buy Twitter, like Disney, would cut others off from using Twitter's data. They probably wouldn't. Selling Twitter's data to other companies could be a huge business for them.
But if Microsoft nabs it? Or Google does? That's a lot more dangerous for Salesforce.
On the other hand, as much as Benioff wants Twitter, he may not be able to put together an attractive enough deal. Twitter's current market cap is over $17 billion. Any bidding war would require a premium on that. Salesforce has a bit over $1 billion in cash, which means any deal it puts together would likely be some combination of cash and stock, with a good chunk of the deal financed.
And that could make Twitter choose to go with a bidder offering better terms (especially a cash offer) just like LinkedIn did.
声懒散 发表于 2016-10-5 15:20:12
垃圾内容,路过为证。
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sdf21d3s 发表于 2016-10-7 20:45:57
找不到恐龙,就用蜥蜴顶  
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以后为自己醉 发表于 2016-10-14 13:57:27
美女未抱身先走,常使色狼泪满襟。。。。。。  
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仰索 发表于 2016-10-29 01:06:49
最近练了葵花宝典吧?
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爲愛發瘋 发表于 2016-11-1 04:14:02
据说,回这个帖子会升官发财,我来试一下!
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错过了 发表于 2016-11-13 08:12:41
灌水?挽尊?求粉?不,都不是,错过了只是过路的
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