营销策划

    今日:1| 主题:44828
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] Clearly Defining Search Engine Reputation Management (SERM) by @sejournal

[复制链接]
神马是浮云 发表于 2016-10-5 04:12:14
350 10

Clearly Defining Search Engine Reputation Management (SERM) by @sejournal

Clearly Defining Search Engine Reputation Management (SERM) by @sejournal

  This post was sponsored by SearchReputation.net.
  You have likely heard several well-known industry figures like Andy Beal, Pierre Zarokian, and Herman Turnurcuoglu refer to the term Search Engine Reputation Management, otherwise known by the acronym SERM, but a precise definition is often hard to find.
   Most of the digital marketing references mention the larger Online Reputation Management Industry and the companies that offer various services within this industry, such as social media monitoring, community management, and conversation influence. All too often the methods of search engine reputation management are confused or thrown into the same category of ORM.
  What is SERM?

   Search Engine Reputation Management is a subset of ORM. It refers to three primary areas of manipulation by the practitioner.
  
       
  • Reputation issues caused by Google Autocomplete   
  • The negative search results on the first SERP   
  • The negative connotation associated by the Google Suggestions at the bottom of the SERPs  
  These are the most visible areas from the reputation problems caused by search engines, primarily by Google. Many lives and careers have been destroyed by these results because the public at large views the Google algorithm to be autonomous and influenced by unfiltered votes. Studies show that, when it comes to what Google reveals, people believe “there is truth in numbers”.
  Autocomplete also had a hand in creating a new form of “ego surfing”, where users search for their own name to see how Google autocompletes the query, which gives insight into how others see you. A 2014 study published in the journal New Media & Society by researchers Esteve Sanz, and Juraj Stancik found that people who use search engines the most also express a greater amount of trust in other people; Sanz and Stancik write that it is an attempt to create a sense of place “in relation to the collectivity.” A reputation barometer if you will. In social media, influencers are seen to have disproportionally more voices, so that the message can be hijacked.
  So when Google registers a slight uptick in interest on negative topics, it may be hurtful to your brand. Precisely because people perceive it as a democratic “truth”.
  Can You Change How Google Sees You?

   

Clearly Defining Search Engine Reputation Management (SERM) by @sejournal

Clearly Defining Search Engine Reputation Management (SERM) by @sejournal

   Searchreputation.net dedicates itself to influencing this perception caused by this ‘truth in numbers’ mentality. “Most of what we do involves re-creating alternative learning for Google’s new machine learning algorithm, called RankBrain” says Julie-Anne Kelechian, Senior Account Manager at SearchReputaion.
  By creating alternate content and initiating user engagement, by way of crowdsourcing, we’re able to influence Google positively for our clients. While we do use some established on-page and off-page SEO techniques, we don’t like to be lumped in with SEO and online reputation companies. That is because we do so much more!
  Herman Turnurcuoglu explains: “Search engine reputation management is multi-dimensional, it’s one part PR, and one part legal, one part social media/content marketing, and one part SEO. Most ORM firms come from one of these backgrounds; SERM is a hybrid function. Think MMA vs Boxing.”
  Call us today at 1-888-295-7134 to see how we can work together!

  Image Credits
   Featured Image: Image by SearchReputation. Used with permission.
   In-post Image #1: Image by SearchReputation. Used with permission.
lehanuh 发表于 2016-10-5 05:29:16
路过!!!据说外面下人民币了!!!
回复 支持 反对

使用道具 举报

浩天 发表于 2016-10-7 18:36:59
我们都知道恶虎架不住群狼。说明:”团队很重要!”
回复 支持 反对

使用道具 举报

4脱衣舞弱势股 发表于 2016-10-11 18:48:45
虫星人来了,都叫兽呢?
回复 支持 反对

使用道具 举报

风冰 发表于 2016-10-13 23:11:28
你是在逗我么
回复 支持 反对

使用道具 举报

马云的老婆们 发表于 2016-10-21 23:14:35
支持,楼下的跟上哈~
回复 支持 反对

使用道具 举报

以后为自己醉 发表于 2016-11-13 06:23:06
因为谦卑,所以高贵.因为懂得,所以慈悲;因为陌生,所以勇敢,因为距离,所以美丽.
回复 支持 反对

使用道具 举报

Vortex 发表于 2016-11-13 18:15:06
高手云集 果断围观
回复 支持 反对

使用道具 举报

mtyy91 发表于 2016-11-16 08:03:39
楼主,一路顺风!
回复 支持 反对

使用道具 举报

lzsmkn 发表于 2016-11-20 22:19:48
支持楼主,用户楼主,楼主英明呀!!!
回复 支持 反对

使用道具 举报

我要投稿

推荐阅读


回页顶回复上一篇下一篇回列表
手机版/c.CoLaBug.com ( 粤ICP备05003221号 | 粤公网安备 44010402000842号 )

© 2001-2017 Comsenz Inc.

返回顶部 返回列表