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[科技] Make Chats With Chatbots Work

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心情简历 发表于 2016-10-4 20:02:29
158 5

Make Chats With Chatbots Work

Make Chats With Chatbots Work-1-网络科技-businesses,Facebook,realistic,marketing,software

   This story appears in theOctober 2016 issue of  Entrepreneur  . Subscribe »
   Who wants to chat with a chatbot? More people than you'd think, says Brian Heikes, VP of product at 3Cinteractive , a Boca Raton, Fla.-based mobile marketing company.
   Techies have long been talking about chatbots. And once Facebook announced this spring that brands could create their own bots for Facebook Messenger, the rest of the world caught on as well. A chatbot is software that simulates online conversations with humans -- helpingcustomers place orders, check in on deliveries, ask questions and more. Thousands of businesses are now using them on Facebook, Twitter and Slack, and for standard texts. And maybe, Heikes says, you should set one up, too.
  1. Imagine the customer

  It’s natural: You want your customer to love and interact with your brand. But you need to be realistic. Is a customer coming to chitchat all day with your bot? No. So what would they come for? Maybe to check product availability? Figure it out -- hey, maybe ask your customers! -- and then plan a bot that’s simple, predictable and useful. Don’t forget: A poor bot interaction is worse than no bot at all.
  2. Plot your bot

   Bots aren’t all-knowing; they need your information. Want a chatbot forcustomer service? You’ll need predetermined customer-service scripts (so if a customer asks about product shipping, say, the bot replies accordingly), a tool for accessing and logging customer data and software that gives bots access to answers, like up-to-the-minute tracking info. For a sales-related bot, you’ll need catalog and inventory data, product classifications (to ease navigation) and assets (pictures, descriptions and pricing).
  3. Give the green light

   If you have a development team, they can set up a basic bot in a day. If not, you can hire someone to do it. Bots capable of handling simple interactions with fixed scripts and basic capabilities might run you a few thousand dollars to develop, while full-scale artificial intelligence will cost significantly more.  
   Read This: The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive by Brian Christian | Amazon | eBooks.com | Barnes & Noble
bluebird003 发表于 2016-10-5 01:42:05
刚看见一个妹子,很漂亮!
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263262 发表于 2016-10-5 01:42:32
谁能明白谁的深爱,谁又能理解谁的离开...
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潮人馆の族长_M 发表于 2016-10-5 01:58:02
如果跟潮人馆の族长_M讲不清楚,那么就把他搞胡涂吧!  
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乐瑶 发表于 2016-10-9 13:09:41
楼主,你说,你几个意思?
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一瞬间的记忆 发表于 2016-10-9 13:13:35
哥不说话,笑着路过!
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