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[科技] Pokémon Go made $470 million in 82 days as it moves from fad to steady success

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伴我╮別絆我 发表于 2016-10-1 03:55:10
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Pokémon Go made 0 million in 82 days as it moves from fad to steady success

Pokémon Go made 0 million in 82 days as it moves from fad to steady success

Pokémon Go isn’t done going yet.
Mobile intelligence group Newzoo has released a new report on Pokémon Go, the hit location-based game that came out in July for iOS and Android devices. Newzoo notes that Pokémon Go has made $470 million in the 82 days. While the initial, high-energy hype days of Pokémon Go have died down, Newzoo says that game still makes a steady $2 million a day, down from a height of $16 million per day. It also sees around 700,000 downloads a day.
“Pokémon Go has opened our eyes in many ways,” Newzoo chief executive officer Peter Warman notes in the report. “It has refreshed the top grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time. It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given [developer] Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokémon Go has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”
Newzo also said that Pokémon Go attracted 20 million new mobile gamers in U.S., U.K., Germany, and France. This is good new for the $36 billion mobile games industry, as new players could then download and spend money on new games.
The report also includes details on demographics: 36 percent of Pokémon Go’s players are between 16 to 25, versus 21 percent for the average franchise. Newzoo attributes this to Pokémon fans that grew up with the franchise becoming curious about the mobile app. Pokémon Go also has more female players than most mobile games, 43 percent versus the normal 33 percent.
刘新月 发表于 2016-10-1 06:01:17
据说,回这个帖子会升官发财,我来试一下!
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gmxs3966 发表于 2016-10-1 06:16:55
别人的钱财乃我的身外之物.
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无味ぜ蓝染 发表于 2016-10-1 06:16:57
人是铁,范是钢,一天不装憋得慌
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me11 发表于 2016-10-1 06:20:03
我本非随便的人,但如果你想随便,那我就随你的便好啦!  
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v7r3e4 发表于 2016-10-1 06:35:54
OMG!介是啥东东!!!
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六月五 发表于 2016-10-1 06:41:23
回伴我╮別絆我帖为“保增长、扩内需、调结构,促民生”作出贡献,顺便赚积分
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方若华 发表于 2016-10-1 11:27:35
楼主说的,句句都是真理啊!
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房宇 发表于 2016-10-1 16:54:29
不是惊喜,是惊吓!
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厌倦了゛ 发表于 2016-10-5 02:08:30
好贴大家分享!感谢ING
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