今日:1| 主题:44832
收藏本版 (15)

[其他] Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates

又何必自找失落╮ 发表于 2016-10-1 03:55:17
378 17

Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates

Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates
Here’s our recap of what happened in online marketing today, as reported onMarketing Land and other places across the web.
  From Marketing Land:

  •   Gmail finally supports responsive design: answers to 4 burning questions  
    Sep 30, 2016 by Chad White
    Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn’t do in light of this dramatic change.   
  •   Updating your SEM toolbox with new, shiny tools –- SMX East 2016  
    Sep 30, 2016 by Pauline Jakober
    Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.   
  • The four pillars of the future of SEO
    Sep 30, 2016 by Pratik Dholakiya
    What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.   
  • What’s new and cool at Google from SMX East 2016
    Sep 30, 2016 by Mark Traphagen
    At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.   
  •   Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences  
    Sep 30, 2016 by Nadine Dietz & Erica Seidel
    Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.   
  •   Up close at SMX: Using paid search and social together  
    Sep 30, 2016 by Kristi Kellogg
    Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.   
  •   PullString unveils all-purpose intelligent conversation platform  
    Sep 29, 2016 by Barry Levine
    Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.  
   Recent Headlines From Search Engine Land , Our Sister Site Dedicated To Search News & Information:

  • Why call tracking helps improve PPC lead generation account performance   
  • Authority & link building with real-time Penguin   
  • Search in Pics: Google & YouTube cake, pumpkins & DJs  
  Online Marketing News From Around The Web:

  Business Issues

  • Google’s ride-sharing platform is now live in San Francisco , www.engadget.com  
  Content Marketing

  • 3 Rules for Creating Branded Content About the Election , contently.com   
  • Aim for the Stars: Creating Truly Killer Skyscraper Content , www.searchenginejournal.com   
  • Content Marketing: More or Less? Find Your Fit , blog.marketo.com   
  • Is It Time to Standardize Disclosure for Sponsored Content? , www.adweek.com   
  • What You Gain (and Lose) With Ungated Content , contently.com  
  Conversion Optimization

  • The Blueprint for a Perfectly Testable Landing Page , blog.crazyegg.com  
  Copywriting, Design & Usability

  • 8 Questions to Ask Before Redesigning Your Website , smallbiztrends.com   
  • Take These 5 Steps Toward Refining Your Writing Process , smallbiztrends.com  

  • 2016 Could be a record year for domain disputes at the WIPO , www.thedomains.com   
  • G Suite: Major Google Rebrand Without Domain Name , www.domaininvesting.com   
  • Status for .GLOBAL after two years , go.global  

  • How Personalization Tools and Technology Help E-retailers Market More Effectively , www.martechadvisor.com   
  • Promotions Drive the Back-to-School Season Online , oneclickretail.com   
  • The case for reward-based advertising , www.mobilecommercedaily.com   
  • The Power Shopper: Who They Are and Why They Matter , multichannelmerchant.com   
  • With its Gift Guide newsletter, BuzzFeed gets serious about e-commerce , digiday.com  
  Email Marketing

  • List Building: How to Grow Your Email List Using Facebook Live , www.socialmediaexaminer.com   
  • Why Clients Render Email Differently , blog.mailchimp.com  
  General Internet Marketing

  • 4 Things You Should Know About Podcast Advertising, According to the Pros , www.adweek.com   
  • Best Practices for Real-Time Personalization , adage.com   
  • Brand Ambassadors: Choosing and Maintaining a Relationship with the Right Person , www.ducttapemarketing.com   
  • Two different paths to influencer marketing: Which is best for you? , econsultancy.com  
  Internet Marketing Industry

  • Customer.io Announces Integrations with Twilio, Slack and Urban Airship , www.prweb.com  

  • Ad Tech: Stop Calling It An Apocalypse , adexchanger.com   
  • History of Marketing Technology and What’s Special about Journey Orchestration , www.martechadvisor.com  
  Mobile/Local Marketing

  • 7 Insights to Help Refine Your App Notification Strategy , www.adweek.com   
  • 80% of consumers experience mobile shopping satisfaction despite security concerns , www.mobilecommercedaily.com   
  • AMP Roadmap Update for End-Q3 2016 , amphtml.wordpress.com   
  • Why CMOs Should Embrace Mobile App Development , www.cmswire.com  
  Reputation Management

  • 4 Ways to Build Trust and Influence on LinkedIn , www.socialmediaexaminer.com   
  • How One Company is Using Random Acts of Kindness to Build Their Brand , www.socialmediaexplorer.com  
  Social Media

  • 7 tips for a successful Halloween social media strategy , www.internetretailer.com   
  • Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone , techcrunch.com   
  • Facebook is now available in Corsican, Fula, and Maltese , venturebeat.com   
  • Facebook test prompts users to connect with friends abroad by posting a status update , venturebeat.com   
  • Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections , www.adweek.com   
  • Facebook Unveils (Then Veils) New Custom Audience: Link Sharers! , www.wordstream.com   
  • How Instagram Stories Can Help Your Brand Gain Relevance , www.adweek.com   
  • Instagram Has Grown Hugely For Top Publishers In 2016 , www.newswhip.com   
  • Is Facebook At Work a Threat to Slack & HipChat? , www.cmswire.com   
  • Snapchat Spectacles cost $130 , qz.com   
  • Some publishers appear to be cooling on Facebook Instant Articles , digiday.com   
  • Target Those Who Share Links to Facebook From Your Website , www.jonloomer.com  

  • 5 Tips to Grow from Livestreamer to Broadcaster , www.adweek.com   
  • Facebook Ad Campaign Will Urge Users to Stream Live Video , www.wsj.com   
  • Facebook’s Faulty Stats: Solving Video’s Measurement Problem , adage.com   
  • Last chance for 2016! Enter to win a spot at YouTube NextUp! , youtube-creators.googleblog.com   
  • The 5 Biggest Facebook Video Stats Affecting Advertisers , mediakix.com  
     About The Author


Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates

Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates
              Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including     MarketingProfs.com ,     SoftwareCEO.com
效仿爱人 发表于 2016-10-1 04:58:05
回复 支持 反对

使用道具 举报

asshold 发表于 2016-10-1 05:03:56
回复 支持 反对

使用道具 举报

韩剧社区 发表于 2016-10-1 05:16:08
回复 支持 反对

使用道具 举报

春冬 发表于 2016-10-1 05:16:11
回复 支持 反对

使用道具 举报

黎婷 发表于 2016-10-1 05:16:12
回复 支持 反对

使用道具 举报

晓露 发表于 2016-10-2 00:52:37
回复 支持 反对

使用道具 举报

董陈 发表于 2016-11-3 17:30:43
回复 支持 反对

使用道具 举报

风飒飒大放送 发表于 2016-11-4 13:13:00
回复 支持 反对

使用道具 举报

杜久超 发表于 2016-11-6 20:13:53
回复 支持 反对

使用道具 举报



手机版/c.CoLaBug.com ( 粤ICP备05003221号 | 粤公网安备 44010402000842号 )

© 2001-2017 Comsenz Inc.

返回顶部 返回列表