请选择 进入手机版 | 继续访问电脑版

网络科技

    今日:9| 主题:285106
收藏本版
互联网、科技极客的综合动态。

[科技] Chute launches service for brands to find and manage influencers

[复制链接]
冇貓膩 发表于 2016-9-30 16:40:44
191 3

Chute launches service for brands to find and manage influencers

Chute launches service for brands to find and manage influencers-1-网络科技-and,Chute,the,brands,to

   Chute on Thursday extended its visual marketing platform for the enterprise with the launch of Chute Influence , a service designed to help marketers find, vet, and manage influencers in their space. With this addition, the company is enabling its customers to not only conduct outreach to their users and consumers, but also those that might be able to impact sales across a topical and industry level.
  Brands using Chute Influence will be able to find influencers based on their demographic, geolocation, affinity, and interests. Once someone has been identified, the system will provide an assessment based on “current relevance”, engagement, and growth trajectory. Brands can like and comment on influencer posts and also keep track of their content. Analytics is also provided so that posts can be compared by engagement versus those from the brands.
     

Chute launches service for brands to find and manage influencers

Chute launches service for brands to find and manage influencers-2-网络科技-and,Chute,the,brands,to
   Above: Chute Influence lets you track influencers and monitor their posts.
    Image Credit: Chute
    “Influencers have become key for brands seeking to effectively reach audiences that are more separated and distracted than ever,” said Chute chief executive Ranvir Gujral. “Most marketers are managing their programs completely manually and have no real way to discover or vet these creators effectively. In the Chute platform, our partners are already able to find the perfect user-generated images for their needs — we wanted to make it that easy for finding creators too.”
  If one needed to show the importance of creators, look no further than what Twitter and Facebook are doing, following in the footsteps of a program YouTube has long dominated. Customers are no longer swayed by just marketing messages from brands, but by those that they can relate to, and Chute believes it has the complete suite of tools necessary for brands to handle all aspects of that.
     

Chute launches service for brands to find and manage influencers

Chute launches service for brands to find and manage influencers-3-网络科技-and,Chute,the,brands,to
   Above: Chute Influence provides an analysis of the impact from an influencer’s post.
    Image Credit: Chute
    “After doing our own research, we found that [discovering influencers] was one of the most difficult and time-consuming tasks for marketers in the space,” explained Greg Narain, Chute’s cofounder. “60 percent of marketers say they want influencer discovery to be automated. Plus, the top reason marketers aren’t tapping into influencer marketing is because they don’t know who to work with.”
   Hunting down influencers isn’t a new concept, but it’s understandable for brands to figure out who they are and also difficult to keep track. There’s also no shortage of influencer search services ether, including Lithium Technologies-owned Klout ,Little Bird, BuzzSumo, Traackr, and others. However, what Chute offers is not only a specific focus on visual content, but also additional resources to take further action in order to create impactful marketing campaigns.
     

Chute launches service for brands to find and manage influencers

Chute launches service for brands to find and manage influencers-4-网络科技-and,Chute,the,brands,to
   Above: Chute Influence includes a feature to engage influencer posts and request rights.
    Image Credit: Chute
     Since 2011, the Y Combinator portfolio startup has been focused on enabling brands to tap into user-generated content that’s shared on Twitter, Facebook, Tumblr, Instagram, Flickr, and other social networks. Its goal is to facilitate better storytelling that’s authentic and believable, highlighting the popularity among consumers.
   Today’s release gives the company a well-rounded arsenal for brands to tap into the social space, not only for monitoring and displaying fan content, but also securing rights, deriving insights and analytics , monetizing it with ads , and more. In October, it released an all-in-one visual marketing suite for companies consolidating all its tools while incorporating some machine learning and image recognition. Now brands can discern which of their fans are more influential than others and reach out to see if they’ll lend some additional support to move the needle.
   There’s certainly demand for services that Chute is providing as evident by recent acquisitions of its competitors. In May, Adobe acquired the social engagement platform Livefyre followed by Olapic’s purchase by Monotype in July . Investors haven’t been shy in putting money into other services such asSprinklr,Spredfast(which also acquiredMass Relevance), and ScribbleLive.
  “Our goal is to make tapping into authentic media of all forms effortless for our customers, so for us, it was a no-brainer to add these capabilities and services to our ecosystem,” Narain remarked.
    Get more stories like this on Twitter &  Facebook
梁晓饮 发表于 2016-9-30 17:48:07
替楼主问候看帖不回帖的!
回复 支持 反对

使用道具 举报

程安伟 发表于 2016-9-30 18:07:37
很经典,收藏了!
回复 支持 反对

使用道具 举报

九九t☆r幻想 发表于 2016-10-27 10:44:11
朕好无聊啊!爱妃呢?
回复 支持 反对

使用道具 举报

我要投稿

推荐阅读


回页顶回复上一篇下一篇回列表
手机版/c.CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 | 粤公网安备 44010402000842号 )

© 2001-2017 Comsenz Inc.

返回顶部 返回列表